Walt Disney has been a network name that we all grew up around. We all remember our favorite princess movies that made all the young, little girls believe that they too were a princess. For the young little boys, they had the famous adventeres of Peter Pan and Robin Hood to dream off of as well. That is why Walt Disney could not have made a better logo than this picture above. The castle is a dream that every little boy or girl has thought about atleast once in their childhood. The castle just screams for children and that anything is possible. The fun font of "Walt Disney" also is very inviting and playful to attract a young one's eyes. This logo is perfect for protraying to the audtion that they want.
FedEx is the first company that many think of when wanting to send a package quickly and efficiently. The the two simple, bold colors is what really catches the eye, for me atleast. They are not soft and calm, they are inviting and very confident, which is a good thing when people have important packages to send out. Also, when I realized that between the "E" and the "x" is an arrow, that is all I think about when I see the logo and it actually makes me think of FedEx when it comes to shipping packages. FedEx did a great job of making the company seem confident in themselves and clever.
Starbucks is a band name that pretty much in my eyes everyone knows and loves, especially during the fall season involving their pumpkin lattes . The company has a very different logo compared to other coffee houses but they do have the classic coffee/ cafe symbol similar to others, the circle and in the circle their name rapped around it. However, they made themselves really stand apart from the coffee market with the lady in the middle with a crown on her head and long hair. The picture is designed to be very classy in my eyes and calm, which in the morning nothing is better than a calm coffee with a bagel, to start your day.
Harley Davidson has been around which what seems like forever. My dad loves this brand and finds that apparal and parts for his bike are better with the brand of this company on it. The colors of orange, gray and black are strong to me. Also I feel that the colors give off a tough, kind of tone with the shield-like symbol that they name lies on. The Harley Davidson Company has built a dependable brand in the motorcycle industry they logo is very structured and dependable, as well.
Underarmor the first name of apparel and shoes that one thinks of when looking to be active. It have really expended its image to not just strong men, or professional athletes but has also targeted a more common audtion as well, with women getting involved with walking, yoga, running, or just lounging. The logo is intimidating and strong, which is important because when one works out, they are looking to be in better shape, strong and tone. The key to a good work out line to be successful is to make the guy or girl feel invincible when wearing it, and this logo represents that.
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